AI agent traffic grew over 7,000% last year. We are rapidly entering the Cre(ai)tive Economy—a marketing ecosystem where autonomous AI agents constantly iterate, test, and scale campaigns at a speed no human team can match. But scale without judgment is a liability no brand can afford, and speed without trust is just noise.
This session brings together a CMO managing brand reputations, a publisher protecting reader relationships, and the infrastructure builders connecting the ecosystem. The conversation will tackle the shifting geography of risk and ROI, exploring how to unlock the true power of an agentic loop while ensuring human creativity and governance remain firmly in the driver’s seat.
